Webinar 01 – Basics of Web Analytics & Tools [Marketing Analytics]

In this webinar, Mr. Abhishek Kumar (Ex. Sr. Consultant, Adobe) is sharing his expertise around web analytics. Abhishek brings along over 10 years of experience in consulting.

Abhishek discussed key concepts in web analytics and also gave a demo of Google Analytics and Adobe Analytics tool.

Web analytics basics and tools.

  • Why is it important?
  • What are the tools available?
  • What are the techniques available?
  • Live Demo of Google Analytics and Adobe Analytics Tool
  • Question & Answer

Deck URL.

Session Replay: Watch the Video.


Slides:

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