Content attracts leads, attracts customers, and builds your brand. Here is a content marketing idea proved to work wonders for internet giants like Google. Businesses wanting an impressive online presence, strive hard to generate content which in turn generates leads. Today, many companies are regularly producing content and investing their efforts to constructively use social media and the web to achieve their business objectives. The way businesses run has changed a lot because of the digital world whose significant part is content.
Success Stories: The Content That Works
Today, customer stories receive much focus. But what exactly are these success stories? True to its name, customer stories describe the challenges faced by them and how your products/services offered the solution to their challenges.
Success stories are in essence case studies narrating the customers’ positive experience of your products and/or services. Why should we share such customer stories online? Before making a purchase decision, prospective customers invariably check out product reviews and social media posts about products they wish to buy.
Customer Stories: Where to Collect From?
The process of collection of customer stories online is rather a time-consuming endeavour. But it is worth the efforts. You can read what your customers are telling about your products and services. You can study the hashtags your buyers use in relation to your products. You can notice how innovative people are in using your products. You need to focus on the language your customers use and adopt that style in your content.
Do connect with the customers who are talking online. Invite them to be a part of the case study. Ask their opinion. Convince them to fill up a questionnaire. If they accept, it truly is a huge advantage. Take time to thank those customers for their opinions and insights.
Customer Success Stories: The Business Benefits
A customer success story is a testimony from your buyers that they consider your products invaluable. Such a story has a positive impact on the buying decision of your prospects. Customer success stories help to build brand awareness, generate sales and develop brand loyalty. It improves customer relationship and facilitates two-way information exchange between you, your products/services and your customers/prospects.
Google case studies are an excellent example of how customer success stories can result in goodwill and loyalty. One must observe the way Google engages their audience with clear and focussed content that brings value to the brand.
You may want to share a lot of customer stories, but do avoid that temptation and share only authentic success stories which establish a trusting relationship between you and your customers.
Share customer success stories online and be ready to be surprised with the results you get from such a wonderful content marketing idea.